Youtube has announced that the company is set to invest $25 million (£18.8 million) into making some changes on its website to provide better support to trusted news providers to produce online content.
The website will now begin to prioritise the videos that are coming from verified news sources on its Top News and Breaking News tabs so that it will be “easier to find quality news.” In the United States, this will mean that new features will be rolled out to help push out the local news from the right places, thus avoiding any channels that may be releasing unreliable content.
Working with Google, its parent company, through the Google News Initiative, Youtube will also be boosting the improvement to its Player for Publishers solution, which is providing news organisations with improved monetisation and lower costs, in an attempt to encourage more sites to produce their own video content.
In a joint statement, Neal Mohan, the chief product officer of Youtube, and Robert Kyncl, its chief business officer, state: “We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.”
Youtube is also set to begin providing a short preview of news articles in the search results on Youtube in the coming weeks. It will link back to full articles during the first few hours of a major news event.
It will come alongside a reminder that breaking and developing news may change rapidly, it is anticipated that linking to real articles which may be updated as new information comes to light will counteract the static nature of breaking news videos that can usually be misleading.
The two added: “The work of trusted journalistic organisations is as critical as ever, especially when it comes to seeking information about current events online.” They acknowledged the issues that the site has faced.
They continued: “We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.”