What to expect from Apple’s product launch event in September


According to Dow Jones, Apple is hosting a product event on the 12th of September.

The launch of the new iPhone, the iPhone 8, is presumably going to be the event’s highlight, but Apple will also possibly unveil other new gadgets. Here is what we think is coming:

Several iPhones

Apple is probably going to launch some new iPhones, though the names of these new phones are still up to the air. We are expecting the iPhone 7s and iPhone 7s Plus, upgrades to last year’s iPhone 7 and iPhone 7 Plus. The tech giant is also believed to unveil a 10th anniversary iPhone with a brand new design, which has been dubbed as the “iPhone 8” by many. The new device is believed to have a 3D sensor for face recognition, a fingerprint reader on the back of the phone, and a new OLED display that fills up the device from edge to edge.

New Apple Watch

Apply will also probably introduce a new Apple Watch that will take advantage of its new software called the watchOS. There is limited knowledge about its features, but there are hopes that Apple will include new technologies on health-tracking such as sleep tracking, the ability to auto-track new activities. It is also assumed to ship in a new “LTE” model that can stay connected to wireless networks even without an iPhone nearby. For example, this feature will allow users to make and receive phone calls even when they are out on a run with just their Apple Watch.

New Apple TV

It is also presumed that Apple is going to introduce a new Apple TV that supports 4K videos. This would mean that the Apple TV will finally catch up with Chromecast, Roku, and other products that presently offer the sharper image quality that is supported by 4K TVs. However, very few services offer 4K content, (Amazon and Netflix are two services, but Amazon isn’t on Apple TV) so Apple will be required to show the users exactly why they will want to upgrade.

Recap of new software, AR

Apple might also take time to recap changes that are coming to all of its software platforms, such as the tvOS for its Apple TV, the watchOS for the Apple Watch, and for the iPhone and iPad, the iOS 11.

Users should also ultimately learn more about Apple’s efforts on augmented reality, which will allow apps to superimpose images that are computer-generated on top of real-world photos and videos from cameras. Augmented Reality will be supported by the iPhone and the iPad, and an Apple technology called the ARKit is used by developers to create new apps that will be launched in September. Users can expect AR to enable all sorts of new uses for the iPhones from medicines to education to games.