6 in 10 UK consumers leave themselves vulnerable to New Year’s resolution scams


27% of consumers feel online pressure from brands when trying to achieve their New Year’s goals

15 January 2019 – Over a third (35%) of people in the UK make New Year’s resolutions each year, and new research from global cybersecurity firm ESET reveals that 2019 is no different.  This year, 31% of UK residents are planning on committing to resolutions, yet many individuals will make themselves vulnerable online due to pressures felt from brands to go for quick fixes to help them achieve their goals.

ESET surveyed 2,000 consumers on their New Year’s resolution plans for 2019, with the top resolutions being to lose weight/get fitter (64%), to live a healthier lifestyle (50%) and to save money (48%).

Top New Year’s Resolutions for 2019:

To lose weight/get fitter


To live a healthier lifestyle


To save money


To make better financial decisions


To travel more


To get a new job


To find love



However, nearly one in three (27%) feel pressure from brands to click on “today-only” deals and “quick-fix” offers to help them reach their goals. In an attempt to achieve success, many respondents revealed they would consider downloading a new app (29%), entering a competition online (28%) or clicking through to a deal they received via email (16%). Yet only four in 10 (39%) respondents were certain they had antivirus software on their mobile phones, with 61% leaving themselves potentially vulnerable to scammers online.

Branislav Orlik, a Product Manager for Mobile Security at ESET said, “At this time of year, it is incredibly easy to be enticed into exciting offers and quick-fix solutions, while scrolling through our phones or tablets. However, smartphone users with no antivirus software are opening themselves up to some serious threats. While an email deal or competition may seem enticing, clicking through on an unsafe link or entering your details online can make you vulnerable to hackers and leave your personal data at risk. It is crucial to consider how you can best protect your devices.”

ESET’s top tips for safely achieving your New Year’s resolutions:

· Watch out for increased phishing email attacks in the form of “quick-fix” deals.

· If you haven’t visited a particular brand’s website before, do your homework and research reviews and comments from trusted review sites.

· Be very cautious of deals you see on Facebook, Instagram and so on – even if there are lots of “likes” on the post. There are plenty of scams that take advantage of easily accessible and cheap social media advertising platforms.

· Download antivirus software for all your devices, including smartphones and tablets.