Alaska Airlines to Scrub Presence of Virgin America From Airports Tonight

By Tomás Del Coro from Las Vegas, Nevada, USA via Wikimedia Commons

People should not bother looking for a kiosk of Virgin America at the airport comes Wednesday morning.

On December 2016, Alaska Airlines, which merged with Virgin America which is backed by Richard Branson. It employees are racing to scrub the branding of the former company from 29 airports across the United States of America.

The company said that kiosks and signs at the curbside check-in, ticket counters, and baggage claim that are branded with Virgin Atlantic will now be removed and switched out for logos of Alaska Airlines “overnight.” The website of Virgin America will now redirect travellers to the website of Alaska Airlines. There will also be a single call centre.

Flight 1947, the last departure of Virgin America, is scheduled to take off from Los Angeles to San Francisco, the former home base of Virgin America, at 9:35 p.m.

Last January, the planes of Virgin America lost their colourful call sign — “Redwood” — the way that airlines and the air traffic controllers address its flights. Now, the flights are simply called “Alaska.”

According to a recent filing of Alaska Airlines, even though the said merger has been closed over a year ago, the airline is still working through the details of merging the two companies, which together have over 21,000 employees.

The branding of Virgin America, which began flying in 2007, would not be completely gone come morning. Alaska Airlines, which is based in Seattle, will begin repainting the red-and-white Airbus fleet of Virgin America in the fourth quarter of this year and expects the task to be completed by next year in the blue-and-white colours of Alaska. The planes of Virgin America, which features black leather seats, will be retrofitted to match that of the planes of Alaska more closely later in 2018.

A spokesperson for the airline, Ann Johnson, said that flight attendants would also change to new uniforms by late next year.

She said that in April, airport employees, including customer service agents, who had worked for Virgin America began wearing a “transitional uniform.” However, she added that a few blue, white, and navy items would be added to their uniforms to “identify them as part of the Alaska family.”