Today, a spokesperson of Amazon.com Inc said that the company will close all of its pop-up stores in the United States of America and concentrate instead on opening more book stores.
The shares of the company closed down 1.4 percent at $1,668.95.
Citing some of the employees working at the stores, the Wall Street Journal reported that all of the 87 pop-up stores of Amazon across the United States are anticipated to close by the end of next month.
The news emphasises how the online retailer is still working out its brick-and-mortar strategy.
For years, pop-up stores helped Amazon showcase novel products such as its voice-controlled Echo speakers, however, the e-commerce giant is now able to market those products and more at its larger chain of Whole Foods stores which were acquired in 2017, and its cashierless Amazon Go stores, which opened to the public in 2018.
The spokesperson added that the online retail giant will also open more “4-star stores” – stores that sell items that are rated 4-stars or higher by the customers of Amazon.
He continued: “After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection.”