Amazon is Dominating the Smart Home Speaker Wars by a Large Margin


Amazon is dominating the smart home speaker battle.

New details from Strategy Analytics implies that the Alexa smart assistant of Amazon is beating Google in the home. Strategy Analytics discovered that Amazon Alexa would be on 68% of all smart speakers by the end of the fourth quarter of 2017. This includes Echos that are built by Amazon and other products that are built by third-parties that also run Alexa. For example, Sonos will soon unveil a speaker running Alexa.

It is no surprise that Amazon has such a large share. It has a huge collection across price ranges, including a low-cost Echo Dot speaker that costs around $35 when on sale, a full-size Echo for $179, and even the Echo Show, which has a built-in screen for video chat. It also recently introduced various new products that will be available before the end of 2017.

Strategy Analytics said that Google’s slice of the pie came will come in at 24% of the total sales during the fourth quarter. Google recently released its more affordable Google Home Mini speaker, even though its launch was quite rocky at best. One reporter learned that the device was recording him without his permission, a glitch that Google ultimately patched.

Strategy Analytics stated that Google, Amazon, and Chinese-firm Baidu would control the smart home speaker market until about 2020 when the firm expects that all three will leave hardware development to third parties.

Apple, which will unveil its HomePod Siri-powered smart speaker by the holidays, was not in any way, mentioned in the report.