Apple and Amazon are considered to be Silicon Valley rivals. However, they seem to be cosying up this coming December in order to give their customers an early Christmas present, by enabling Apple Music streaming on the Echo speaker of Amazon.
Last Friday morning, Amazon announced that starting from the 17th of December, the owners of the Amazon Echo speakers would now be able to ask its voice-activated assistant Alexa to play songs, albums, playlists , and artists from Apple Music’s library that consists of approximately 50 million tracks. The move is an apparent thawing of relations between the two tech giants of Silicon Valley.
The share prices of both firms continued to be stable after the news.
Apple Music now boasts of 56 million global subscribers. It has thus far only obeyed the commands from Siri, its resident virtual assistant. Alexa will be the first from another firm that will be able to control the second-largest music streaming system in the world after Spotify – which is already supported by the Echo.
The senior vice president of Amazon Devices, Dave Limp, stated: “Music is one of the most popular features on Alexa—since we launched Alexa four years ago, customers are listening to more music in their homes than ever before.”
He continued: “We’re thrilled to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday.”
The new feature comes swiftly on the heels of a previous deal that was struck between the tech behemoths, in which Amazon said that it would launch the sale of iPhones and iPads in the United States of America, Japan, India, Europe, in its website thus expanding its previously limited range of Apple products.
The online retail giant only carried Mac computers and Beats headphones previously.
However, the customers who would want to purchase an Apple Home Pod, the rival to the Amazon Echo, will still have to look elsewhere.