Amazon Enters Into Partnership With Casino As It Expands In France


Amazon is putting 1,000 delivery lockers into French supermarkets that are owned by Casino Groupe, a retail giant, as part of an expanded partnership with the firm.

Today, Casino Groupe said that it was “strengthening its partnership with Amazon to create more convenience and services for customers in France.”

1,000 Amazon Lockers will be placed in branches of stores including Géant, Monoprix, Monop’, Casino Supermarché, Hyper Casino, Casino shop, Leader Price, Spar, and Vival across France. The customers will be able to pick up Amazon orders that are made online in the lockers.

As part of the said deal, the products of Casino including organic food and wine will be stocked on Amazon. Monoprix, the supermarket chain of Casino, will also be helping Amazon expand Prime Now, its grocery delivery business, to new cities that are outside of Paris within the following year. France is considered as the third largest European market of Amazon after the United Kingdom and Germany.

In a statement, Jean-Charles Naouri, the Casino Group CEO, stated: “With this new partnership, we will be able to offer the greatest number of customers the best products and services whenever and wherever they wish.”

He added: “This announcement represents a new step in strengthening Casino’s omnichannel strategy to always be a little more in the heart of consumers’ lives.”

The shares of Casino were unmoved by the announcement of the said deal. Reuters reported that Standards & Poor’s, a credit rating agency, slashed its rating of Casino Groupe to “BB-negative outlook.”

Casino is one of the largest retail firms in France. It first started working with Amazon in September 2018. The said deal was the first Amazon that signed with a French retailer and saw groceries of Monoprix stocked on Prime Now, which offers delivery in France in up to two hours.

Casino Group is listed in Paris. It has a market capitalisation amounting to €4.1 billion and has more than 9,000 stores across France. It recorded sales amounting to €37. billion in 2018.