Amazon Launches Amazon Go Store: First Supermarket With No Checkouts At All

By SounderBruce [CC BY-SA 4.0] via Wikimedia Commons

Amazon, the e-retail behemoth, is opening a new era for shoppers by launching the company’s first supermarket that has no checkouts at all – self-service or human.

On Monday, the company will open the doors to the Amazon Go store to the public. The store is located in its hometown Seattle.

Shoppers who have the Amazon Go app can enter the said store, select products from the shelves while monitored by cameras, prior to leaving. The technology implies that their accounts on Amazon will be automatically billed for their purchases, without the shoppers having to scan their chosen items.

The shop is said to be open for five days a week from 8 am until 9 pm. It stocks ready-to-eat meals as well as some groceries. The store covers a space with n approximately 1,800sq ft in the centre of Seattle.

On the website of the company, Amazon says that the motivation behind launching the store was to offer a shopping experience where the customers do not have to wait in line. The e-commerce giant has been reportedly testing the shop since the late part of 2016.

The move underscores the efforts of Amazon to expand into the world of bricks-and-mortar retail following years of dominating online.

In 2017, it announced that it was acquiring Whole Foods, a high-end grocer, for nearly $14bn (£10bn). Amazon also operates a chain of physical bookshops in the United States.

Back in October, Amazon stated that revenues from Whole Foods had significantly reinforced results in the company’s third financial quarter to the end of September. Overall group revenue increased by 34 percent to $43.7bn, beating the expectations of analysts, while sales at Whole Foods reached $1.3bn.

The soaring success of Amazon over the last few decades has driven Jeff Bezos, its founder, and chief executive, to the top of the rich list of the world. According to the Billionaires Index of Bloomberg, Bezos had a total net worth which is estimated to be around $109bn on Monday.