Amazon Launches in Australia

While Amazon Australia did not open in time for Black Friday as rumours have predicted, the marketplace is live just in time for the Christmas holiday shopping season. On Tuesday, it started taking orders and offers free shipping across Australia for orders that cost more than AUD 50 which is about $37 US).

While registered sellers in Australia have been using Amazon for quite some time, they were not able to ship goods in-country since the company did not own a warehouse in Australia. However, it has already established one of the company’s huge distribution centres just outside the city of Melbourne, which Amazon aims will cut the delivery time to within one day.

Currently, the company estimates that its free deliveries within the east coast cities of Melbourne, Sydney, Canberra, and Brisbane (as well as Adelaide in the south) should take at least three business days. Shipping to more remote areas could possibly take as much as ten days. quicker times are available for higher prices.

Amazon is aiming to offer Prime service to customers in Australia in the middle of next year, which is quite ambitious for the huge country. Reuters pointed out that since the company announced that it would expand within the country back in April of this year, traditional retailers have been affected: Stock for Myer Holdings,  the top department store operator, has decreased by thirty percent since.