Amazon has coasted on its progressive status. The business has flown near the top of Fortune’s list of most reputable brands for years. However, the tide seems to be changing — at least among some associations.
An online anti-Trump movement has been encouraging people to boycott Amazon until the e-commerce giant holds selling Trump-related merchandises and managing ads on the far-right website Breitbart News. At the same time, Trump supporters have intimidated to ostracise Amazon after news revealed that it would help Washington State in a federal claim questioning Trump’s administrative order prohibiting citizens from seven majority-Muslim countries from invading the US. And, in June, Trump tweeted that the “Amazon Washington Post” is “FAKE NEWS.”
Then there’s the issue of Amazon’s handling of its employees.
While Amazon has been applauded for its remarkable benefits, the organisation has been criticised following statements of long hours and poor working circumstances in warehouses. Some professional operators have expressed a brutal functioning situation where people cry at their desks after being pushed to their shattering point.
Amazon’s credit is taking hits from all sides.
Small companies – as well as bigger merchandisers — say that the e-commerce giant is abusing their survival. Reformist activists see the company as funding hate speech, while conservatives say it undermines the president. Workers’ rights activists paint a picture of a business that prioritises gain over people. Many organisations do similar things — and worse than what Amazon’s critics have reported. However, Amazon is an excellent target because of its size, just like Walmart has long been.
Criticism arises as Amazon develops — and its current market cap is $482.19 billion.