Amazon Prime Day 2017: 30 hour online sale to be held on July 11

Amazon, an American electronic commerce and a cloud measuring company that was founded on July 5, 1994, by Jeff Bezos and is based in Seattle, Washington, will hold a 30-hour online sale on July 11.

Amazon has declared the date of its third summer shopping holiday with Amazon Prime Day set for 30 hours covering July 10 and 11. The sales event to rival Black Friday will see prices cut on more than 100,000 items during the event.

The sale will take place over two days, its first time, beginning on Monday, July 10 at 6 pm, giving customers more opportunity to look for bargains.

Sales will be accessible to Amazon Prime members, paying subscribers to Amazon’s one-day delivery service. Prime Day is the retail giant’s most important day of the year.

Amazon Prime Day 2017: When is it and Where to find the cheapest deals:

The global trading will see cuts on items from technology devices to household equipment. Prime Day also serves as a technique for raising subscriptions to the retailer’s Prime membership program, which offers express delivery on multitudinous of items and access to Amazon’s video streaming, eBook rental and advance access to discounts.

Amazon has already published some cuts. There will be at least 30 percent price cut on some stylish Philips wireless lights. The PetSafe Drinkwell Ceramic Avalon Pet Fountain will be available at just over half its original value.

A massive 65 percent will cut off the Hoover FD22G’s original price, and De’Longhi Nespresso machine can be bought at just half its price.

In 2016, Amazon increased year-on-year Prime Day sales by 60 percent, which includes 90,000 televisions, 2,000,000 toys, 200,000 headphones and more than 14,000 Lenovo laptops.

While Amazon has marked Prime Day as its season sales event, the other main retailers last year ran competitive events and price reductions. UK high street names which includes John Lewis, Argos, Currys, Tesco Direct and Debenhams have all beforehand looked to head off Amazon’s price discounts with their price matching.

Significant discounts can be seen on TVs, laptops, home supplies and Amazon’s brand items, such as its Fire Tablet and Kindle.

Other deals are anticipated on Amazon’s Alexa-powered home assistant range, including the Amazon Echo and Amazon Echo Dot, which has been on sale for 12 months since the last sales day.

Amazon will verify a large number of discounts a week before Prime Day giving buyers the chance to locate thousands of items before the main event.

Amazon is assumed to have more than 80 million Prime Members in the US alone, though it does not reveal the exact growth figures.