In an unusual turn of events for retail cooperation, Best Buy is now available on Alexa, the voice-powered digital assistant of Amazon. Starting today, users can learn about and order the “Deal of the Day” sales of Best Buy simply by saying, “Alexa, talk to Best Buy.” Sure, i may seem to be strange to have a competing service on the own devices of Amazon, but as a blog post from Best Buy points out, the big box store has already been selling Amazon Alexa devices in a special section in around 700 of its stores earlier in 2017.
Best Buy is only the newest retailer to jump on the trend of voice-shopping, too. Target and Walmart both offer home shopping through Google Assistant. This is not the first time that Amazon has allowed one of its competitors into its garden, either. Pandora and Spotify live easily next to the own music service of Amazon on its connected smart speakers, as do competing on-demand video services.
Once users add the Best Buy skill to their Alexa-powered device and say “talk to Best Buy,” the voice assistant of Amazon will offer to link the user’s Best Buy account to the Alexa app, and will also request that the user enable their location. Users can inquire regarding the Deal of the Day, too, and Alexa will enumerate the current deals and ask if the user would want to purchase the items.