Apple Describes iPhone X Preorders ‘Off the Charts’ After Quick Sellouts


“We can see from the initial response, customer demand is off the charts,” a spokesperson informed reporters “We’re working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible.”

Shipping times for Apple’s U.S. online orders have already been pushed out to five to six weeks. That means that people that were not able to secure a preorder through another source, such as their carrier, will have to camp out in front of a store to obtain an iPhone X before late November or December.

Numerous reports have pointed to shortages in production that related to the TrueDepth camera of the phone that is used for animoji and Face ID. KGI’s Ming-Chi Kuo, an analyst, has estimated that Apple may have only 2 to 3 million units ready for the product’s November 3 launch —a small quantity given plans to roll out in dozens of markets worldwide.

The demand for the iPhone X comes despite a $999 base price tag, without tax, accessories, or AppleCare+. A top-end 256-gigabyte iPhone X costs a minimum of $1,149.