The push of Apple into original programming has been offered another significant boost after it was disclosed that the company enticed three executives from rival Amazon Studios to join its company. In a report, Variety revealed that Tara Sorensen, who entered Amazon in 2012 and helped head Amazon’s children’s TV division, will jump ship to continue the same job within Cupertino. She will also be joined by Tara Pietri, the legal affairs chief of Amazon, and Carina Walker, Amazon’s international development executive.
Over the last six months, Apple has been putting the foundations for its original programming effort, following the hiring of Zack Van Amburg and Jamie Erlicht, the former Sony Pictures Television presidents. Van Amburg and Erlicht brought Breaking Bad, the popular drama, to screens during their time with Sony. Thus, Apple is expecting for more of the same while they lead efforts inside the video programming division of the company.
The gain of Apple is another heavy setback for Amazon. Recently, Amazon Studios saw Roy Price, its head of programming, resign after reports of sexual harassment. Jeffrey Tambor, the Transparent actor, is also the subject of some claims of sexual misconduct from Transparent cast member Trace Lysette, makeup artist Tamara Delbridge, and his former assistant Van Barnes.