Apple’s iPhone 7 Was the Most Popular Smartphone in the World in the Third Quarter

Fresh data from Canalys, a research firm, suggests that the Apple’s iPhone 7 was the best-selling smartphone in the world during the third quarter.

The information might sound alarming considering that Apple has just recently launched the iPhone 8 and iPhone 8 Plus during the same quarter. However, it should be noted that the debuts of the new phones came at the end of the quarter in late September. Still, Canalys revealed that Apple shipped 13 million iPhone 7 units and 11.9 million iPhone 8 and iPhone 8 Plus devices during the same quarter.

By comparison, the iPhone 7 and iPhone 7 Plus reached 14 million in unit sales during the third quarter of last year suggesting that the demand for the iPhone 8 was much lower in comparison and that consumers discovered cost savings with year-old devices of Apple. Perhaps people were anticipating the iPhone X, which also launched this quarter. Canalys said that this is key to the strategy of Apple in maintaining market share and offering various price points for consumers, ranging from the budget-friendly iPhone SE and iPhone 6s up to the top-tier iPhone X.

Tim Cook, the CEO of Apple has stated that the demand for the iPhone X is “off the charts.”

During the quarter, Apple’s iPhone 6s was also the second most popular single smartphone model in the world with 7.9 million unit sales, followed by the Samsung J2, the Oppo A57, and the Oppo R11. The next three are not sold widely in the United States but are popular in China and emerging smartphone markets.

According to Canalys, the iPhone 8 and iPhone 8 Plus and Apple were responsible for 5.4 million and 6.3 million units, respectively, revealing that the larger iPhone 8 Plus was the preferred model for consumers.