ASA Slams Boohoo For Advertising Real Fur As Fake


The Advertising Standards Agency (ASA) has given a warning for Boohoo after the online retailer was caught advertising a product as faux fur even if it actually contains real fur.

The complaint was submitted by Humane Society International (HSI). It claimed that pom poms that were on a jumper that is sold by the site contained real fur, instead of fake fur as it was advertised by the company.

Boohoo said that it is strongly committed against selling real fur, and withdrew the advert after receiving the said complaint.

The animal rights charity sent the said product to an independent textile laboratory for analysis. It was able to confirm that the product contained real fur that most likely came from a rabbit.

The ASA ruled that the advertisement was misleading. It said that it had broken that rules that were set by the Committee of Advertising Practice. It added that the advert “must not appear again in the form complained about.”

The retailer was also given a warning “not to state that products included ‘faux fur,’ if that was not the case.”

The company has said that it has a strong commitment against the sale of real fur in its clothing line.

The retailer said that the product in question, described as a “Faux Fur Pom Pom Jumper” – was actually sourced from a supplier that was “aware of Boohoo’s commitment against the sale of real fur.”

The company added that the quality control team of Boohoo had inspected a portion of their faux fur stock for some evidence of real fur and that the samples had “passed the internal checks.”

The ad has since been removed and Boohoo has stopped placing the orders with the supplier that provided the said jumper.

The ASA also sustained a complaint that was filed by HSI against Zacharia Jewellers. It was revealed to be advertising a real fur pom pom headband on Amazon as faux fur.

The company said that it was “shocked” to learn that the product contained real fur. It said that it has since removed the listing.

A joint investigation that was conducted by HSI and Sky News in 2017 discovered that several brands that are selling items made from animal fur as faux fur including Maxx, T.K. Amazon, Not On The High Street, and Boohoo.