Asos is entering the space of voice-assistant technology after it entered a partnership with Google. The deal made the company one of the first fashion retailers in the United Kingdom to have its debut on Google Assistant.
The customers in the United Kingdom and the United States of America will be able to engage with Enki, the fashion chatbot of Asos. They can start a conversation using the phrase “Hey Google, talk to Asos” on a Google Home smart speaker or a smartphone.
Earlier this year, Enki was first launched on Facebook Messenger. It will then help the users discover and shop for new products from the top six womenswear and menswear categories of Asos.
Jason Gregory, the senior product manager of Asos, stated: “With 85,000 products on site at any one time, and on average 5,000 new items added each week, it’s more important than ever to make it easy for our customers to stay on top of what’s new on Asos.”
He added: “With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the Asos shopping experience as easy and intuitive as possible.”
Aaccording to research from OC&C, the utilisation of voice in digital shopping experiences is swiftly increasing, with the amount spent using voice shopping anticipated to increase from $2 billion (£1.5 billion) this year to $40 billion by 2022.