© M 93 / Wikimedia Commons, via Wikimedia Commons
Aston Martin, the carmaker of choice of James Bond, observed the value of its brand improve by 268 percent this year.
According to a report by Brand Finance, a research organisation, the sensational growth saw the company top the table as the world’s fastest growing car brand in 2018 with a brand value amounting to $3.6bn (£2.6bn).
The luxury sports carmaker of Britain, which produces various models including the £147,900 DB11, delivered the first profit of the company for a decade in 2017.
It is also set to benefit from the devaluation of the pound that is related to Brexit which will make the cars of the company more affordable for its international buyers.
David Haigh, the Brand Finance CEO of Aston Martin, stated: Exploiting one of the strongest series of planned model launches in the sector, Aston Martin is now a darling for investors and a brand that Britain should be proud of.”
On the other hand, at $45.4bn, Mercedes Benz was able to top the table in terms of total brand value, overtaking BMW and Toyota on $41.8bn and $43.7bn.
Tesla, the electric car maker, also shot up the table to the 19th place, improving its brand value by 106 percent to $5.7bn.
Last month, Elon Musk, the billionaire Tesla owner, sent a Tesla roadster into space on top of the Space X Falcon Heavy rocket.
Brand Finance calculates the values of its brands in its league tables with the use of metrics including economic growth rates and revenues to reach a ‘royalty rate’ that would be charged for its use once the brand was licensed in the open market.