Audi advert criticised in China for being sexist


This news item was originally posted here.

Audi has been criticised for an advert in China, which countless web users have branded sexist.
The advertisement compares purchasing a cars and truck to discovering a better half, stating “a crucial choice needs to be made thoroughly”.

It reveals a lady having her nose, ears and teeth examined by her mother-in-law on her wedding.
An Audi spokesperson informed the South China Morning Post marketing in China was the obligation of its local joint endeavor partner.

Some are requiring a boycott of the German carmaker – which is acknowledged as one of the huge 3 in China, together with Mercedes Benz and BMW.

One user called it “an awful advertisement!” with others branding it “revolting”.

“I will not purchase an Audi in this life time,” one user states, and another calls it “devastating marketing”.

Lots of stated that a male focus group need to have chosen it deserved keeping up.
“From the beginning of this idea to its broadcasting, existed a single female who dealt with this commercial?” asked one Weibo user.

Because the mother-in-law offers her approval to her boy to wed the bride-to-be, the advert has likewise produced dispute about modern marital values.

It is simply the current commercial to trigger a reaction in China.

In 2015 a Chinese company apologised over an advert for cleaning agent where a black male was packed head-first into a washing machine before becoming a light-skinned Asian.

The producer of Qiaobi stated it highly opposed and condemned racial discrimination, and was sorry the advert had triggered debate.