This weekend, Marvel’s “Avengers: Endgame” made history after hauling in a massive $350 million during its debut in the United States of America.
The Disney and Marvel Studios movie represented approximately 90 percent of all the domestic ticket sales. It is considered as the highest opening weekend box office dominance in the history of cinema.
According to data from Comscore, Previously, “Avengers: Age of Ultron” was record holder with 82.1 percent of all the ticket sales which was followed by “Avengers: Infinity War” with 81.9 percent.
No other movie that was shown at the box office this weekend made over $10 million.
Exhibitor Relations reported via Twitter today: “In the wake of ‘Avengers: Endgame,’ outside of Disney, rival studios’ films in the top 10 dropped an average of 68% this weekend.”
Distinctly, “The Curse of La Llorona,” which made its premiere last week, only earned approximately $7.5 million this weekend, a 72 percent decline in ticket sales. Traditionally, movies will drop by approximately 50 percent between their first and second week.
With all the buzz surrounding “Endgame” headed into its opening weekend, it is not unexpected that it fared so well at the box office. What was so surprising was that no film has ever been able to come close to reaching $300 million, let alone $350 million, in its opening weekend.
Not only that but “Endgame” was able to haul in more than $1.2 billion globally. It became the fastest film to reach the billion-dollar benchmark.
A senior analyst at Comscore, Paul Dergarabedian, stated: “These numbers were unthinkable a week ago.”
He added: “It’s unprecedented.”
Before its release, the movie had over 8,000 sold-out showings on Fandango, and theatre owners were still adding more screens, some even at odd hours, just to meet the demand in the days that lead up to the premiere of the movie.
The president of Box Office Analyst, Doug Stone, said that “Endgame” was “better than any film we’ve ever opened.”
Dergarabedian added: “‘Endgame’ has completely rewritten the record books,” He noted that the movie has modified ticket sales records and how theatres work with studios.
The majority of the showings at AMC and Alamo Drafthouse theatres, including the ones at 4 and 7 in the morning, had sold out ahead of the weekend or were very close to selling out.
The CEO of the Marcus Corporation, Greg Marcus, said that depending on the size of the theatre, each of the 90 locations of his company had between 60 percent and 80 percent of screens dedicated to showing “Endgame.”