After half an hour of going live of the iPhone X preorders, the first ship date of November 3rd was already filled up. New owners were informed that they would have to wait around 4-5 weeks for their new Apple device to ship. That may have something to do with the surprise price hike of Best Buy of $100 extra for people who pre-ordered either model of iPhone X on the site of the retailer.
Apple valued its iPhone X at $1000 for its base model, or $1150 for more storage. However, Best Buy is charging $1100 and $1250 for the same models, respectively. Best Buy justified its higher prices, which are similar to what Apple quoted would be charged to buyers on carrier instalment plans. Essentially, if you were going to pay monthly for a mobile phone, it would end up having the same price as what Best Buy is pricing up-front for the same device.
“Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy,” Danielle Schumann, a spokesperson for Best Buy informed Bloomberg in an email. “Our customers have told us they want this flexibility and sometimes that has a cost.”