If it were to be based on the opinion of Warren Buffet, people should be taking much better care of the Apple iPhones.
In an interview yesterday, the billionaire investor said that he would choose to have his iPhone over his private jet.
He claimed that despite the $999 (£770) iPhone X being considered as the most expensive smartphone that Apple has ever produced, the device is still undervalued. He says that he would prefer to lose the keys to his airplane than to lose his Apple device.
During the interview with CNBC, he stated: “I have a plane that costs me a lot, a million dollars a year or something or the sort.”
If I use the iPhone like all my friends do, I would rather give up the plane, which is a million or million and a half a year. For something that costs a thousand bucks the iPhone is enormously underpriced.”
The comments of Buffett comes after Berkshire Hathaway, his investment company, raised its stock in the most valuable firm in the world. It acquired 12.4 million shares in Apple in the three months to the end of June to have a total of 252 million shares.
The share price of Apple was able to observe a small increase in pre-market trading after the shares achieved record highs yesterday – at one point having them grow to $228.
The boost came as the tech company announced that it will host an event at its Cupertino campus on the 12th of September when it is widely anticipated to launch three new model for the iPhones, that will succeed the X model.
According to 9to5Mac, Apple’s new flagship will reportedly be called the iPhone XS. It also claimed that the firm is set to release a new Apple Watch that has a larger screen and rounded edges.
The leaked images of the device appeared to reveal that two new OLED screen models will come in gold, a 5.8in model and a 6.5in ‘iPhone X Plus’ model. Also, rumours have it that a cheaper device that has a 6.1in LCD screen model will be revealed.
Despite his praises, Buffett acknowledged that market competition indicates that the tech titan can’t increase its prices. However, he stated: “You could have a dinner party that cost that, and here this is, and what it does for you, it’s incredible.”