Photo by .Martin./Flickr
Black Friday is considered as the peak shopping time during the Christmas season at Westfield shopping centres in London this year.
More than double the number of people who came for the Boxing Day sales turned up for a three-day shopping weekend over Black Friday, with numerous bargain-hunters descending on White City and Stratford.
This slightly pipped the last-minute rush that is usually experienced on the weekend just before Christmas, when around 800,000 people came for the more traditional mad dash for gifts.
While statistics for footfall have consistently revealed a downturn in visits to shopping centres, Westfield profited from the draw of its live events for the holiday season, including Gwen Stefani being invited to turn on the Christmas lights.
The numbers reveal that Black Friday has strongly shifted the start of the Christmas shopping boom earlier, leaving the tail-end of the holiday season struggling.
Yesterday, it was revealed that shopper numbers dropped on New Year’s Eve, rounding off what various retailers feared would become a disappointing December.
However, this morning, the surprisingly cheery Christmas sales figures of Next brought hope to the retail industry, increasing the share prices of other retailers as investors expected a slightly better Christmas performance all-round.