iPhone X has been one of the most highly anticipated devices of 2017. However, consumers were left disappointed about being unable to order their iPhone X when Apple opened the pre-orders for the device on Friday at 3 a.m. EDT.
The app and the website were reported to have crashed shortly after the pre-orders were opened, and even customers who had the device in their shopping carts found that their carts were automatically reset. Apparently, the huge rush of traffic overwhelmed the servers of the company. Many customers later received emails, requesting them to start over with the purchase process again.
This left many users on Twitter complaining about being unable to get their hands on the device.
Apple had a remarkably smoother run for the iPhone 8, which was not as highly anticipated as the iPhone X. The tenth-anniversary phone of the company comes with features such as the Face ID, the facial recognition based device unlocking mechanism of Apple.
The demand for the device is so high that retailers such as Best Buy are offering the unlocked device at a $100 premium. Although other retailers do not put such premium on the price, Best Buy, when asked regarding the practice, informed 9to5Mac, “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.”
Basically, Best Buy is having customers pay a premium on the top of the price, taking advantage of the demand for the new smartphone. Essentially, customers may be paying $100 for services that other retailers provide for free.
While Apple will begin shipping devices only by November 3, even network carriers which are usually at the forefront of 24-hour deliveries, have not pushed out such deals for the iPhone X. The only company that is offering any notable benefits on the iPhone X is Xfinity, which is giving a $500 gift card with the device.
While most people are blaming the company for having limited stock of the device because of the slow production of iPhone X, according to Cnet, that is not solely the reason why the pre-orders failed for various consumers. When a huge number of customers attempt to pre-order a device at the same time, it produces huge traffic. However, physical stores distribute this demand and can accommodate a stock of devices more easily.