On Tuesday, Cambridge Analytica said that it had suspended Alexander Nix, it chief operating officer, pending an independent investigation regarding the comments that he made to an undercover reporter that were recorded secretly.
Nix was one of the senior officials who are from the data consultancy company who was caught on video by the Channel 4 of the United Kingdom saying that they would go beyond using data to hurt a rival political candidate of a client. In a report that was aired last Monday, Nix said that the said tactics included entrapping politicians to influence the outcome of an election. The firm has ties to the campaign of Donald Trump.
In a statement, the company said: “In the view of the board, Mr Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm, and his suspension reflects the seriousness with which we view this violation.”
In a separate video that was aired on Tuesday, Nix bragged about the role of the company in the election campaign of Donald Trump. He also discussed the use of the company of a secret email system that has messages that self-destruct and proxy organisations that aims to spread messages on social media that would not be traced back to the company. And he informed the reporter not to worry regarding any possible investigations by the United States. “I’m absolutely convinced that they have no jurisdiction,” said Nix. “We’ll say, ‘None of your business.'”
The company dismissed all the allegations that were made in the Channel 4 report. Cambridge Analytica said that the said videos were “edited and scripted to grossly misrepresent the nature of those conversations and how the company conducts its business.”
The company is in hot water regarding its misuse of the data of millions of users of Facebook with a visible aim to affect the behavior of voters.
Cambridge Analytica said that Alexander Tayler, its chief data officer, will be the acting CEO of the company during Nix’s suspension. Tayler was able to attend two of the meetings with the undercover reporter from Channel 4, who posed as a fixer for a wealthy customer who is hoping to get candidates elected in Sri Lanka.
In a statement that was released on Monday, Nix said that it was a mistake to play along with the line of questioning of the reporter regarding various practices like entrapment of the politicians. “I am aware how this looks, but it is simply not the case, ” said Nix. “I deeply regret my role in the meeting.”