Campaign to Promote Electric Cars Launched by 16 Automakers


People are urged to drive electric cars by automakers around the United States.

Last Wednesday, various state governments and a group of car companies initiated a campaign to convince the consumers to consider electric cars. The said campaign is called “Drive Change. Drive Electric.”

The partners include Chrysler, BMW, General Motors, Ford, Hyundai, Honda, Mazda, Jaguar, Kia, Nissan, Mercedes-Benz, Toyota, Subaru, Volvo, and Volkswagen along with Connecticut, New York, New Hampshire, Massachusetts, Vermont, New Jersey, and Rhode Island.

Fred Turatti, the general manager of environmental regulation of Toyota, said: “What we’re here to do is educate and inform consumers that there are a wide range of zero-emission vehicles, electric vehicles available in this region at a price point they can afford.”

The said campaign is directly aimed at the consumers, rather than the vendors. It will concentrate around a brand new website and will also produce various social media campaigns, events, and advertisements — all aimed to convince the potential customers to consider buying an electric car before they enter a dealership.

A spokesperson for General Motors, Britta Ross, stated: “It’s really important to get this information to consumers before they go to the dealership.

“Nine out of 10 consumers already know which technology they want in their vehicle before they go to the dealership.”

The New York International Auto Show that was held this year was full of hybrids and promises of ambitious electric cars that are set to come. It was flashy, fancy, and aggressively futuristic.However, the reality still remains that it is the consumers who decide which cars, and which technologies, become the next hit. And when people are shopping for their next car, automotive behemoths will be working alongside the governments to attempt to pull the customer toward an electric option.

The assistant vice president of environment and energy strategy of Honda, Robert Bienenfeld, said: “Automakers are really good at saying ‘This is why you should buy my pickup, my SUV, my sedan over somebody else’s.

“What we’re not as good at is saying ‘Here’s a new category and you should consider the new category.'”