Cath Kidston, the fashion retailer, is launching a review on the locations of its stores in the United Kingdom as it attempts to relocate to destinations that will attract higher footfall.
The brand has 65 stores across the United Kingdom which includes some pop-ups stores and concessions. It is launching a review of the individual branches as the leases come up for renewal at which point it will be considering whether to relocate some of the stores to a more attractive shopping destination.
Recently, a Cath Kidston branch that is located in Westfield Stratford was shut down, however, the company announced that it will be relocated to a new space that is located at the Westfield development in White City. A new store will also be opening in Greenwich. It will be part of the O2’s outlet shopping destination.
Cath Kidston is famous for its vintage-style floral prints. Earlier this year, it also closed its stores that are located in Bath and Chester.
A spokesperson for Cath Kidston stated: “Like all smart retailers, we are always reviewing our UK store network to ensure our shops are in the best locations.”
He added: “The UK remains our largest market both in terms of sales and store numbers.”
He continued: “We are not looking to radically increase or decrease the number of stores we have in the UK, however, we will continue to close and open new stores to ensure we have the best estate possible to meet our customers’ needs and shopping patterns.”
The strategy of the company comes as a number of well-known brands which includes Marks & Spencer, Debenhams, and New Look, downsized some of their physical store spaces as the high street is experiencing a hard time with higher business rates, low wages, and the rise of the interest of customer in online shopping.