The Christmas advertisement of Tesco has been criticised for featuring a Muslim family just days after the release of the ad.
In the one-minute long advertisement of the supermarket, families were preparing Christmas dinner and were cooking a turkey in a variety of ways.
As the families meet and greet each other, a scene features a Muslim family carrying Christmas gifts and preparing to celebrate the holiday.
Some have not taken the inclusive message of Tesco too kindly, with a Twitter user that is claiming to be a devout Christian feeling “very offended.”
Another user said: “@Tesco why are you showing Muslims celebrating Christmas in your advert. That’s just wrong, we all know they don’t!!!.”
Tesco struck back, arguing that everybody should be able to enjoy the holiday’s festivities.
“Everyone is welcome at Tesco this Christmas, and we’re proud to celebrate the many ways our customers come together over the festive season,” said a spokesperson for Tesco spokesperson.
As part of a series of five short videos that are set to be released in the run-up to Christmas, Tesco said that the advertisement aims to promote diversity.
Tesco said that its Christmas campaign “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all.”