Coca-Cola, the global drinks giant, revealed a new plan to recycle one could or bottle for each one that the company sells by 2030.
The president and chief executive of The Coca-Cola Company, James Quincey, stated: “The world has a packaging problem – and, like all companies, we have a responsibility to help solve it.
“Through our World Without Waste vision, we are investing in our planet and our packaging to help make this problem a thing of the past.”
The firm will also aim to make all their packaging 100 percent recyclable, as well as making the bottles out of 50 percent recycled materials.
Coca-Cola HBC, the FTSE 100 company, is a major bottling partner of Coca-Cola. Today, it said that it was closely working with the US firm and had been working on sustainability initiatives already. These initiatives include recycling an average of 40 percent of the total packaging that is introduced to the markets and to reduce the packaging by 25 percent per litre of beverage that is produced.
The company stated: “We will continue our work towards meeting these commitments while working with the Coca-Cola Company to achieve the global pledges outlined today.”
The announcement follows the effort by Greenpeace, an environmental campaign group, to draw attention to the effect of throwaway plastics, with various activists demonstrating outside the offices of Coca-Cola in the United Kingdom, the United States, and Israel last Wednesday.
This month, some companies in the United Kingdom have already promised to cut down on disposable plastics after Theresa May, the British Prime Minister, set out a 25-year plan that aims to reduce plastics waste.