Deliveroo announced that it is now firmly embedded in Google Maps. It gives the workers in London even less reason to leave their desks during lunchtime.
The integration of the food delivery company with the mobile web, desktop, and mobile app versions of Google Maps means that hungry City employees who are scanning restaurant details online can now opt to have their meal of choice directly delivered to their offices through Deliveroo.
The new feature will allow the users of Google Maps on the web and on mobile to select a new Order link when browsing the details of a restaurant on the service.
Clicking on the said link will take the users to the own online platform of Deliveroo where an order can be finalised and the delivery location can be confirmed.
The chief technology officer at Deliveroo, Mike Hudack, stated: “We want to be the definitive food company and that means being readily available to customers wherever they are, whenever they are hungry.”
He added: “Our new integration with Google Maps will make it even easier for Deliveroo customers to order delicious food from the best local restaurants”.
The new integration is available starting today across 10 countries in Europe – including the UK – as well as in regions of Asia Pacific, spanning to around 200 cities and 35,000 restaurant partners.
The partnership comes after Google built out its Maps service last May to encompass various location-based services such as Lyft, Uber, Just Eat, Deliveroo, and so much more.
The said update was intended to allow these kinds of companies to embed Google Maps into their own apps, to improve the navigation of drivers and the customers’ ease of looking for places to eat. However, the news that was released today shows that for Deliveroo it is doing the opposite – taking the restaurant network of the startup and plugging it into Maps.