The digital minister of the government has warned concertgoers not to use Viagogo, a ticket reseller, as Trading Standards begins an investigation into the company.
Margot James, Digital minister, informed BBC Radio 5 Live that fans who are trying to purchase tickets from a secondary site should not opt for Viagogo, one of the four major ticket reselling companies in the United Kingdom, since “they are the worst.”.
Meanwhile, on Wednesday, the National Trading Standards said that it had been in talks with the Advertising Standards Authority with regards to Viagogo.
A Trading Standards spokesperson disclosed: “As such we have now launched an investigation into Viagogo, which will look at all legal options to bring them into compliance with the law.”
Previously, the Advertising Standards Authority has slammed Viagogo for “failing to make clear upfront all fees that can be calculated in advance when making price claims.” It was placed in breach of the CAP Code or the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
The ASA said that it had received some complaints regarding how the prices were presented on the website of Viagogo, with quoted costs not making it clear to consumers that they would be required to pay some additional charges and fees when ordering tickets.
The ASA said that it contacted Viagogo last March asking that the company make some changes to its website, and the company said that it would make the needed amendments.
However, as of Wednesday, the ASA added that the website of Viagogo “continues to include pricing information that is in breach of the CAP Code and the ASA’s ruling.” Viagogo has been placed in the ‘non-compliant advertisers’ section of the website of ASA as a result.
Viagogo has been reached for comment regarding the matter.
The firm was not the only company implicated in the crackdown of ASA earlier this year: Seatwave, GetMeIn, and StubHub were also cited for misleading customers regarding the fees and charges when booking tickets.