Elizabeth Warren Calling For Break Up Of Apple


US Democratic presidential candidate Elizabeth Warren has added Apple to her hit list of technology titan that should be broken up to curb the growing power of Silicon Valley.

Warren is an early favourite to challenge Donald Trump, the current President of the United States of America, for the White House in the US presidential elections scheduled on 2020. She said that Apple should spin off its App Store which is used for downloads of iPad and iPhone apps.

The Massachusetts senator has trained her sights on the firms in Silicon Valley. She said that she would call for the break up of Google, Facebook, and Amazon as a global “tech lash” against the US firms grows.

Last Saturday, she added Apple to her list of targets. In an interview with The Verge, a tech website, Warren stated: “You’ve got to break it apart from their App Store. It’s got to be one or the other. Either they run the platform or they play in the store. They don’t get to do both at the same time.”

The iPhone maker has more frequently discussed the potential of its “services” business, which includes the App Store.

Apple takes a 30 percent commission from sales on the store, which allows users to download new apps from social media sites such as Facebook to banking apps such as Monzo.

App analyst company SensorTower estimated that last year, App Store apps were able to generate in the region of $12 billion (£9.2 billion) per quarter, of which Apple takes only under a third.

Apple has endured a rebellion from various major app makers on iOS. Netflix pulled out its service from the App Store as a form of protest over the fees. Earlier this year, the maker of hit video game Fortnite, Epic Games, followed suit.

Last week, Warren called for tech firms with annual revenues of more than $25 billion to have their online marketplaces designated as utilities, making them unable to compete with other participants. For example, Amazon would be prevented from selling its own products alongside its competitors on its shopping website.

Warren stated: “These big companies exert enormous influence in the economy and in Washington DC.”

She added: “We break them apart, that backs up the influence a little bit, and it makes absolutely sure that they’re not engaged in these unfair practices that stomp out every little business that’s trying to get a start.”