The master hat salesman, Elon Musk, is now going full-on Willy Wonka.
The billionaire will reportedly offer ten lucky fans an opportunity to tour the Boring Company tunnel that is located in Hawthorne, California, where they will even be given a chance to drive one of the machines of the company (no word on if it will be the Line-Storm or Godot).
The mechanics in entering the sweepstakes for the Boring tour is easy. If you are one of the 35,000 and counting purchasers of the hats of the Boring Company, then you are already eligible. If you have not yet bought one, you are going to want to buy one — or even a few— hats.
To be fair, Musk has not yet specifically indicated that he will be leading the tour, or if he will even be present. However, the mental image of the Mush decked out in a Gene Wilder cosplay or even the Johnny Depp version is just too good to ignore.
As with all of the tweets of Elon Musk, fans flooded the replies immediately. If nothing else, this move has been a savvy attempt to sell even more Boring hats.