Facebook has immediately bought the tbh app – “to be honest” – just nine weeks after the app was launched. The said app urges teenagers to be nice to everyone.
Since it went live in August, the app has been downloaded 5 million times and has since generated more than a billion responses.
Facebook paid less than $100m for the app, according to the TechCrunch site. It is also said that it will be allowed to run separately from the social media giant.
tbh stated: “We were compelled by the ways they could help us realise tbh’s vision and bring it to more people.”
The free app offers users with multiple-choice questions where four random friends from their contacts are the responses to complimentary questions like “Could win an Olympic gold medal for their eyeliner game.”
One of the friends who must also be a user of the app is notified when they are chosen. However, the details of the person who chose them are kept unknown.
Other messages include compliments such as “who makes me laugh the hardest” and “who has the best smile,” to help teenagers feel more positive and validated.
The app seems to have addressed the bothersome issue of online trolling, harassment and that beleaguer other services, such as Instagram and Twitter,
At the moment, the tbh app is available only in thirteen US states including Hawaii and Alaska. According to tbh, the users of the app are typically high school students and teenagers.
Facebook stated: “tbh and Facebook share a common goal – of building community and enabling people to share in ways that bring us closer together.
“We’re impressed by the way tbh is doing this by using polling and messaging, and with Facebook’s resources tbh can continue to expand and build positive experiences.”