Facebook has cracked down on firms that are churning out and peddling fake accounts. The social media giant has filed a lawsuit in the federal court of the United States of America against four companies and three individuals who are based in China, not only for promoting the sales of fake accounts but also for offering fake followers and likes for a fee. In its announcement, Facebook said that the scheme of the defendants encompasses several platforms and networks other than Instagram and Facebook, including LinkedIn, Amazon, Apple, Google, and Twitter. The defendants were distinguished as hardware and electronics manufacturers, as well as online advertising and software service providers.
Facebook disclosed that by filing the lawsuit, it is hoping to “reinforce that this kind of fraudulent activity is not tolerated.” The firm explained how fake accounts can be utilised for advertising fraud, marketing scams, spam and phishing, and other treacherous schemes. In recent years, they are mostly associated with misinformation campaigns, utilised to disseminate fake news and broadcast discord on the platform.
To address the said issue, Facebook stated in its complaint that it used artificial intelligence to disable approximately 2.1 billion inauthentic profiles from the period between January to September 2018. However, it said that the fake accounts will continue popping up en masse as long as there are still entities that are selling them in bulk. The lawsuit of Facebook is now asking the court to restrain the defendants from creating and promoting the sale of inauthentic likes, followers, and accounts from infringing its trademarks on their websites and from utilising Facebook-branded domains for those websites.