Facebook Discovered That Users Don’t Want A Split News Feed


If you did not like the idea of Facebook splitting your News Feed into two, it is good to know that you are not the only one. Facebook has concluded its Explore Feed test following the discovery that surveys that were conducted with its users indicated it was not popular. Explore was intended to help the users see more of their friends and family by sending Pages (such as celebrities and companies) to a separate feed. However, users were not happy with the results. Facebook said that the users were not as satisfied with the posts that they did see and it did not actually help the users connect with their social circle.

It would not be a surprise for people to discover what Facebook is doing instead: the social media company is depending on its most recent refocusing of the News Feed in order to please the users who would want to see more from their friends. The company is also planning to improve the tests themselves, doing much more to determine the test areas and inform the users with what is happening with the experiments.

Regularly, Facebook administers tests like this, and there is never a guarantee that a particular feature will make the cut. However, it is clear that the said test was more important than most of the others. The social network has been grappling with not only the split between private and public content but also the emergence of fake news. Any changes that the company made could possibly have far-reaching consequences, and tests such as this enable it to gauge the effect without affecting its bottom line.