Facebook has appointed a 10-year veteran at the firm, Adam Mosseri, as the new head of Instagram.
The appointment follows the resignation of the co-founders of the photo-sharing app last week. The reasons for their resignation were not clear.
The chief executive of Instagram, Kevin Systrom, and its other co-founder, Mike Krieger, announced the appointment of Mosseri on the company blog.
Last May, he was appointed as the head of product of Instagram. He started as a designer at Facebook and most recently, he led its news feed.
The founders and Mosseri tried to reassure the users that he will “hold true” to the values and community of Instagram. Some users have been concerned since the surprise departures last week that Instagram will now become more like its parent company, becoming jampacked with features and sucking up personal information.
In a statement, Mosseri reemphasised his desire to maintain the unique culture of Instagram that includes “simplicity, craft and community as well as kindness.”
Facebook disclosed that it completed an internal search for the best candidate, however, Mosseri, who is 35 years old, had been widely assumed to get the position.
The firm did not make either Mosseri or Systrom available for interviews. The official title of Mosseri will be Head of Instagram, as Facebook says that it reserves the CEO titles for the founders of the company.
In his blog post, Systrom praised the “strong design background and a focus on craft and simplicity — as well as a deep understanding of the importance of community” of Mosseri.
Instagram was established in 2010. Two years later, it was sold to Facebook in a deal that was worth a billion dollars.
It was the first billion-dollar purchase of Facebook – even though it was dwarfed by the acquisition of WhatsApp at 19 billion dollars two years later.
At the time, Instagram was ad-free. It had a loyal following of approximately 31 million users who were all using mobile devices — still a somewhat fleeting bunch for the web-born Facebook back then.
Since then, the service has developed to garner more than a billion users, improved its features and added advertisements.
Instagram has been considered as a bright spot for Facebook, which has experienced a series of controversies in the past two years, which ranged from misinformation and fake news to privacy scandals.
Generally, Instagram is perceived as a more uplifting space and it continues to be popular with young people, especially teenagers, which has long been a challenge for Facebook.
Some of the users are not even aware that Facebook owns their beloved app, and analysts say that is not actually a bad thing. And if Instagram begins to look too much like Facebook, it may likely see similar challenges.