An advertisement that is styled as a fictional newspaper that encourages businesses who oppose Brexit to “vote with their feet” has been prohibited from the Underground stations of London.
Transport for London (TfL) will not be permitting the Ad Normandy campaign since the advertisement breaches the rules of the agency on “images or messages which relate to matters of public controversy or sensitivity.”
The advertisements featured a mock-up of a ‘Normandy Times’ paper that is running a story that says: “British business owners can now vote with their feet and leave post-Brexit fears behind” as its headline.
“Business friendly French region makes it easy for British businesses to prosper in Europe,” the advertisement adds.
In another advertisement, it displays a “hot entrepreneurs wanted” that has the style of a lonely hearts piece.
The ad says that those who are applying should have an appetite for “business, coastal walks and sun drenched lunches” but be “allergic to post-Brexit tariffs (and) legislation.”
The head of the Normandy regional council, Herve Morin, stated: “The Normandy Council was sorry to hear that Transport for London refused twice to run our media campaign on the grounds that it touched on ‘matters of public controversy or sensitivity’.
“We are very keen to get across our invitation to British entrepreneurs who wish to either set up or remain in the eurozone. So we have decided to go ahead with the campaign in the national press.”
The firm is also pushing ahead with a national bus tour, that is set to visit Bristol, Cambridge, Manchester, Birmingham, and London.
Approximately 9,000 Britons live in Normandy, and 6,300 have second homes in the region.