Facebook CEO and Founder, Mark Zuckerberg, has taken out advertisements in newspapers in the United States and the United Kingdom to apologise for the lack of action of Facebook regarding data privacy with third-party apps.
The full-page advertisements were featured in the Sunday Mirror, Observer, Sunday Telegraph, Sunday Times, Sunday Express, Sunday Mirror, Mail On Sunday, as well as multiple papers in the United States of America.
The ad featured black text on a white background. It bore the logo of Facebook and was signed by Zuckerberg.
The advert read: “You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014.
“This was a breach of trust, and I’m sorry we didn’t do more at the time. We’re now taking steps to ensure this doesn’t happen again.”
The said apology arrives following accusations that Cambridge Analytica used the data from Facebook profiles of those who participated in the quiz and their “friends” on the platform to help the US presidential campaign of Donald Trump to target political ads on the social media platform.
The company has denied making use of data from Facebook in its work on the said campaign.
After some assurances that the incident would not happen again, Zuckerberg signed off saying: “I promise to do better for you.”