A decline in the full-year profit of the company has been forecasted by Pepsico after spending heavily on marketing and the development of new products as it attempts to steal some market share fromCoca-Cola, its rival.
Even though PepsiCo has been able to achieve growth, many of what its peers have since lacked, it told its investors on Friday that the growth will come at a cost.
The cola firm has raised its advertising for its products, which include Mountain Dew, Pepsi, Diet Pepsi. It has also been promoting its new snack business.
It investments in marketing and advertising have helped the owner of brands including Frito-Lay to report a sales growth of 3.7 percent in 2018. That includes a growth of 2 percent in its North American beverage business, which until recently had been in decline. The increases come in contrast to peers such as Mondelez, Nestle, and Kellogg which all reported less impressive sales growth or even a drop for this year.
In spite of the results, Hugh Johnston, the chief financial officer of the company, said that the investment in advertising and new products is delivering strong growth across the core products of the brand though.
In an interview with Reuters, he stated: “(This) has caused us to want to invest more money back into the businesses in 2019 and that is why our guidance has landed where it has.”
Some analysts had expected that the share price of the company will increase by 3.5 percent to $5.86, however, Pepsi has confirmed that it expects adjusted profit per share of the current year to drop by 3 percent instead, to $5.50.
The said forecast also takes a higher tax bill and a two percentage point hit from a stronger dollar into account.
In early trading on Friday, the shares of Pepsi were up by one percent.