By SAN1713911 [CC BY-SA 4.0] via Wikimedia Commons
Imminent regulations imply that whisper-quiet EVs must produce artificial noises in order to warn pedestrians, and automakers such as Nissan are making that into a weird marketing opportunity. AMG is taking it to a whole other level, though, revealing that Linkin Park will be one of the company’s “partners in performance” helping create the sounds made by its EVs in the future.
“I started to talk with these guys about what is their interpretation of electrified sound,” Tobias Moers, the Mercedes-AMG CEO, informed Wheels. “We sell emotions and sound is really a crucial part of emotion, so what we do is work on artificial sounds because you have to.”
There are many other audio experts who will assist in shaping the EV tones of AMG, so it is unclear what part Linkin Park will serve in the said process. “We started off years ago,” Moers said. “We established a team doing artificial sound, and we worked together with games specialists, we worked together with film artists doing sound for films.”
AMGhas a lot of time to figure it out, though. While parent Mercedes plans to begin the manufacturing of its Generation EQ electric vehicles by 2019, the EVs of AMG is not expected to appear until the mid-2020s, said Moers. “If you want an idea of what is in store, look at the crazy, 805-horsepower rear-axle hybrid AMG GT Concept that was first revealed in Geneva earlier this year. [That] is more or less our understanding of how we are going to electrify powertrains in performance cars,” Moers said.