GForces signals new era of ecommerce with new brand identity and website


GForces, the market-leader in digital marketing services for UK motor retailers, has launched an all-new brand identity and website, signalling a step up in strategy as it responds to fast-growing demand from dealers for e-commerce platforms and digital innovation.

GForces is focused on helping dealers deliver the kind of exceptional end-to-end user experiences that connected consumers expect. Drawing on unrivalled industry intelligence – from billions of aggregated consumer interactions facilitated by existing GForces technologies – the company is developing new products and services that ensure automotive retailers are ready for the widely anticipated growth in e-commerce.

The refreshed branding and digital identity coincide with the launch of the new GForces NetDirector® Auto-e platform. This builds on tried-and-tested GForces digital technology and is supported by open collaboration with industry service partners. It provides businesses with the digital infrastructure to support the complete online buying journey across multiple channels.

Tim Smith, Group Strategy Director for GForces, said: “There’s been a lot of hype about online car buying and automotive e-commerce, but now we are at the tipping point and it’s becoming real. Growing numbers of consumers are ready to purchase a car online but most dealers are not yet equipped to deliver the blended, omnichannel retail experience. GForces has been building towards what we thought was the inevitable outcome for many years. Through our NetDirector® Transact software, we are delivering safe, secure and cost-effective online environments for dealers to sell cars online here and now. There are many claims in the market regarding automotive ecommerce, but I don’t see anyone else delivering the end-to-end solution, including finance approval all within a dealer’s native web environment.”

GForces is committed to iterative improvement – constantly evaluating customer behaviours and enhancing the retailer’s e-commerce solution accordingly. To achieve this, a new agile approach to software development has been implemented that will allow GForces to rapidly develop and deploy powerful new e-commerce tools as digital trends change. This echoes the best practice in other sectors, such as smartphones and handheld devices, where online updates deliver new engaging and productive online experiences.

The enhanced website showcases the latest innovations from GForces and allows visitors to easily explore the company’s full product line up – from smart configurator software to the class-leading service booking widget. The website also includes a wealth of information and advice that draws upon GForces’ unique industry experience.