The brand-new Velvet Edition dark chocolate bars go on sale in the UK this month.
Rather of the Fairtrade mark, it brings the Cocoa Life accreditation, established by Mondelez International, the owner of Green & Black’s.
Mondelez calls Cocoa Life “a holistic, cocoa sustainability program in collaboration with Fairtrade”.
And unlike all other Green & Black’s bars, there is no natural label.
Glenn Caton, Northern Europe president of Mondelez, stated: “These beans are not readily available in natural at the scale needed for Green and Black’s, but I am happy that they are sustainably sourced, separately confirmed beans from the Cocoa Life program, which Fairtrade will guarantee we stay a responsible partner for farmers.”
Green & Black’s was established on the Portobello Road in London by Craig Sams and Jo Fairley in 1991. 3 years later, its Maya Gold bar was the very first chocolate in the UK to be granted the Fairtrade mark.
It sources its natural cocoa from the Dominican Republic.
All its varieties, apart from the Velvet Edition, will continue to be natural and bring the Fairtrade logo design, which is thought about to be among the most commonly acknowledged and relied on ethical brand names on the planet.
Cocoa Life Branding
Mondelez, previously Kraft Foods, owns Green & Black’s through Cadbury’s, which purchased Green & Black’s in 2005, before being purchased itself by Kraft in 2010.
It’s Cocoa Life branding is now quickly changing the Fairtrade logo design throughout all its chocolate items. By 2019, Cadbury’s whole chocolate variety in the UK and Ireland – consisting of Flake, Twirl, and Wispa – will show the Cocoa Life logo design.
Green & Blacks stated in a declaration: “Cocoa Life, which is separately confirmed, indicates Green and Black’s will develop more and more powerful relationships with farming neighborhoods and become a responsible partner, not simply a purchaser. ”
The UK Fairtrade label is administered by the Fairtrade Foundation, an independent nonprofit organization, and appears on some 5,000 items.
It declares there are more than 1.65 million farmers and employees in 1,226 manufacturer organizations throughout the Fairtrade system, which ensures good working conditions and a minimum rate for fruit and vegetables.
In 2015, it entered into a collaboration with Cocoa Life to produce “higher scale and effect for cocoa farmers and their neighborhoods”.
It states the collaboration suggests that 5 times as much Cadbury chocolate will now be made with sustainably sourced cocoa.
Fairtrade confessed: “The cocoa for Cadbury items in the UK and Ireland under Cocoa Life will not be traded according to the Fairtrade Standards of accreditation.”
It firmly insists farmers will not lose out: “They will rather get a competitive cost for the cocoa, extra commitment money payments plus additional financial investments in tasks and assistance to enhance their farming practices and execute neighborhood action strategies.
” The value of all this will be at least comparable to that formerly provided under Fairtrade.”