Huawei Imposes Punishment On Employees Involved In New Year Twitter Gaffe


Reportedly, Huawei has imposed a punishment on its employees involved in an infamous Twitter gaffe on New Year’s Eve. It comes after a happy new year greeting that was intended for its followers was posted on the official Twitter account of the company via an iPhone.

The said tweet was posted on New Year’s Day. It wished followers a “Happy #2019,” however, the message included an automated tell-tale text informing the users that it came “via Twitter for iPhone,” the signature that follows all tweets that are sent from Apple devices.

While the tech giant was able to immediately delete the said tweet, numerous screenshots of the message were already shared thousands of times by many of the users of Twitter.

The Chinese telecom giant is considered to be a rival smartphone producer to Apple, with the company’s P-series devices going head to head with Apple’s iPhones.

According to an internal memo that was seen by Reuters, Chen Lifang, the corporate senior vice-president and board director, said that “the incident caused damage to the Huawei brand.”

Thus, as a result, the firm has reportedly demoted two employees by one rank and decreased their monthly salaries by 5,000 yuan (£575.48).

One of the two employees was identified as the digital marketing director. Reuters reported that he will also have his pay rank frozen for a period of 12 months, locking him out of any pay raises for that period.

The issue arose when Sapient, the company that is in charge of handling the social media accounts of Huawei, experienced VPN issues on a computer. The memo reportedly said that with Twitter blocked in China, the use of a VPN within the country is necessary to access Twitter. Reportedly, instead of waiting for the VPN to come back up, an employee rose to the occasion and used an iPhone with a roaming SIM to post the said message to make sure that it went out at midnight.

Huawei declined to releases comments regarding the matter.