The rapid growth of Instagram is exhibiting no signs of slowing down, as the company revealed it has been able to hit 1 billion monthly users as it revealed the company’s plans to expand into long-form videos.
The photo-sharing application is owned by Facebook. Last September, it revealed the number of users on its platform when there were only 800 million people using the app. For the past two years, it has recorded approximately 200 million additional users per year.
The user update reveals that Instagram us moving further ahead of Snapchat, which comes behind with approximately 100 million monthly active users.
Instagram was position by Facebook against Snapchat. The two apps are both competing for a similar audience. Reportedly, it came after Snap rejected a takeover proposal from Mark Zuckerberg, the CEO and founder of Facebook, in 2012.
The recent updates that were launched by Instagram have provoked Evan Spiegel, the chief executive of Snap, to accuse Zuckerberg of copying the most popular features of their app, such as short videos and filters. However, while the updates of Instagram have been widely welcomed by its users, Snapchat has had a hard time with its unpopular redesigns.
The backlash against its revamp that was launched last January caused the user growth of Snap to come in at its slowest pace that was ever recorded during the first three months of the year.
However, the announcement of Instagram that it was launching a longer-form video service seemed to suggest that it was currently planning to challenge the dominance of YouTube.
Instagram said that the new IGTV app would become a place wherein “people can watch long-form (up to an hour), vertical video from their favourite Instagram creators and celebs, allowing them to connect around the interests and passions that matter the most to them.”
Instagram added that celebrities such as Kim Kardashian West and Selena Gomez had already begun to add some videos to their IGTV channels.
The news of the said move comes amid a broader trend among the internet titans to widen their reach. Earlier this week, YouTube announced its plans to launch a music streaming service.