Jeremy Hunt has warned Facebook, the social media giant to “stay away from my kids” after Facebook introduced a new app for children.
This week, Facebook disclosed that it is trialling a new version of the company’s popular Messenger app that is intended for children under the age of 13.
Messenger Kids, which is being tested in the United States, is aimed at children who are not yet able to have their own accounts under the rules of Facebook.
The Health Secretary tweeted about his disappointment, warning the tech company to “act responsibly.”
Hunt tweeted: “Not sure this is the right direction at all.
“Facebook told me they would come back with ideas to PREVENT underage use of their product, but instead they are actively targeting younger children.
“Stay away from my kids please Facebook and act responsibly!”
Facebook said that Messenger Kids is “a new app that makes it easier for kids to safely video chat and message with family and friends when they can’t be together in person.”
The tech giant said that they created the product as a response to “a need for a messaging app that lets kids connect with people they love but also has the level of control parents want.”
The app lives on the tablet or smartphone of the child. However, it has a number of parental controls that includes contact approval and blocking, reporting and account deletion.