eBay, a bidding platform, is set to acquire Motors.co.uk, a car search website, as it prepared to take on Autotrader.
The online shopping giant will be buying the website from Cox Automotive, its current owner, for an undisclosed amount.
eBay is planning to fold the website into its Gumtree business, the classified listings site of eBay, as it tries to reinforce its offering to intensify the competition with Autotrader.
The general manager of Gumtree UK, Matt Barham, stated: “This acquisition would finally present a viable car selling and shopping alternative for car dealers and buyers.”
He added: “By combining Motors.co.uk’s extensive inventory, dealer engagements, traffic, and cutting-edge tools and services with the considerable audience of in-market car buyers provided by eBay and Gumtree, this acquisition would give UK car dealers a significantly broader reach.”
Meanwhile, the managing director at Motors.co.uk, Phill Jones, stated: “Our mission has always been to make buying and selling cars easier. The deal with Ebay would allow us to take this to the next level and we’re very excited about what it potentially means for our team members, our consumers, and our advertisers.”
Motors.co.uk was acquired by Cox back in 2012. It has since doubled its consumer audience and the number of vehicles that it advertises.
The firm has produced mobile-focused search tools that aim to help car buyers look for potential vehicles, and introduced a tool that enables dealers to monitor their advertising spend and their top performing stock.
By acquiring Motors.co.uk, Ebay will also gain other websites in its network including Parkers.co.uk, Topgear.com, Autovillage, Raccars.co.uk, and Honest John which reach a combined 5.4 million readers per month.
The CEO of Cox Automotive UK, Martin Forbes, stated: “The whole team at Motors.co.uk has done an incredible job growing the business, and it isn’t surprising that it has attracted the attention of eBay, one of the world’s most well-known e-commerce companies. The deal with eBay is great news for Motors.co.uk and would enable the business, the brand, and the team to grow under new ownership where the focus is more consumer-led.”