A new ad that was released by Samsung pokes fun at the iPhone X of Apple and its now infamous “notch.”
The two tech companies have been involved in various battles over the past years for the dominance of the smartphone market.
Samsung’s newest ad, which currently has more than 400,000 views on YouTube, features an iPhone who switches to Samsung.
The ad which is called Growing Up portrays the man over the years with the different iPhones and how the iPhones compare to the Samsung Galaxy models.
However, the real dig comes at the end of the ad, when the man walks by a number of people who are queuing up for the iPhone X and features a man whose hairline is shaped like a “notch.”
The main character walks right by the line with the tagline saying “Upgrade to Galaxy.”
The notch of the iPhone X is a half-inch intrusion into the “edge-to-edge” screen of the handset housing the sensors of the smartphone.
It has attracted criticism from various app developers and users for breaking the usual layout of perfect rectangular displays.
Last week, the iPhone X was launched, with Apple enthusiasts queuing up overnight outside Apple stores in order to purchase the latest product from Apple.
Luca Maestri, the chief financial officer of Apple, informed the Reuters news agency: “Production is growing every week, and that’s very, very important during a ramp period.”
In 2016, Apple’s iPhones were accused of being too flexible, and the tech company was ridiculed by its rivals.