New Boss of Dixons Carphone Appointed After Chief Executive Receives Call to Join Boots

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    Sebastian James, the boss of Dixons Carphone, is leaving the company to join the parent company of Boots, a high street chemist.

    James is set to be replaced as chief executive of the electrical and mobile retailer by Alex Baldock. Baldock currently heads the online retailer Shop Direct, with brands that include Very and Littlewoods.

    James has been working with Dixons since 2008, and he is due to step down in April.

    The chairman of Dixons Carphone, Ian Livingston, stated: “Seb has made an outstanding contribution to both the creation and success of Dixons Carphone. It is a much stronger company today than when he became CEO of Dixons Retail in 2012 with revenue, profit and customer satisfaction all substantially higher.

    The group is now the market leader in eight countries.”

    Livingston added that Baldock has an “outstanding track record in leading large, complex consumer-facing businesses,” delivering five consecutive years of “record financial performance, with strongly rising sales and an almost tenfold increase in profits.”

    The said news was announced just ahead of the results of the firm for the trading over the Christmas period which is expected on Tuesday, the 23rd of January.

    Dixons Carphone employs more than 42,000 people in nine countries. The First-half profits of the company dropped after it reported that people were keeping their mobiles for longer, and opting not to upgrade them enough.

    In December, it said that it planned to shake up the way that it sells smartphones, “repositioning” that part of the company to “deliver a simpler, less capital-intensive business.”

    That was after a profit warning last August.

    The exit of James at Dixons Carphone followed the departure of Graham Stapleton, the boss of its software business who joins Halfords.

    In a statement, James said that it was “an enormous privilege to lead this business” and said he was “very sad to leave,” but was “very proud of the profound transformation that we have seen in Dixons Carphone.”